Gold’s Guide is about how artificial intelligence is influencing the media and technology we interact with every day. Sometimes I’ll call this the “humanities” or “liberal arts” of technology.

The site was launched in January 2023 and has been linked by publications including TIME, The New Yorker, and RibbonFarm.

About the author

Tyler Gold

Gold's Guide is written and published by me, Tyler Gold. I live in Brooklyn, NY.

My perspective is informed by over a decade working for digital media companies including The Verge, VICE, and Barstool Sports.

More about my professional experience on my personal website.

AI or Human?

I use code formatting to denote when large portions of text were generated by AI — any time you see words in a monospace font like this, it means it was generated by an AI model, usually ChatGPT. All of the words in the serif typeface you are reading now (it’s called Fraunces) are quotes from other humans or written by yours truly. I always read every word generated by AI before publishing it and often make slight edits for brevity and cohesion.

All images featured at the top of articles are generated by DALL-E 2 or by MidJourney.


Please note that I'm not a financial advisor, doctor, psychologist, lawyer, or rabbi. All opinions on this website are exclusively mine. Gold’s Guide currently has no sponsors or advertisers (send me an email if you want to change that).


Gold’s Guide is built on Ghost, featuring a custom theme with world-class typography designed by my friends at Typetura. I use Plausible for privacy-friendly website analytics.

Updated 6 Sept 2023