Without hesitation, I can say that I’ve learned more about gen-z and TikTok culture from Jules Terpak than any other source on the internet.

She originally built an audience through short-form video on TikTok (naturally) — but now she’s building a long-form YouTube channel. Her most recent video clocks in at almost 40 minutes.

Despite emerging on the scene relatively recently — her first TikTok in her current style was posted in 2020Jules Terpak carries herself with a calm and focused demeanor that suggests a wealth of experience, and is the best gen-z technology pundit I’m aware of.