No one else on the internet is making content like Bryan Johnson.
Even if they could afford to, there aren’t many other people who are willing to spend as much time and energy on a singular mission like Johnson, at least not yet. His dedication is practically religious.
In an effort to decrease his biological age to that of an 18-year-old, the 46-year-old man is spending $2 million per year on what’s arguably the world’s most intense anti-aging regimen. But how does he afford it?
In 2007, Bryan founded Braintree, a service for processing digital credit card payments.
By 2012, Braintree’s roster of clients had expanded to include Airbnb, Uber, and Angry Birds — that was the year Johnson’s company spent $26.2 million to acquire a small but rapidly growing startup called Venmo.
In September 2013, just a year later, Braintree Venmo sold to Paypal for $800 million.
Bryan made waves across social media last year following a popular Bloomberg profile titled ‘How to be 18 Again for Only $2 Million a Year’ — and then a tsunami of similar stories like ‘Millionaire Biohacker Says Algorithm Runs His Life’ or ‘The Most Measured Man in Human History’. The headlines practically write themselves.
Despite his porcelain skin, this is no pampered influencer — he’s more akin to an elite athlete. Bryan’s daily regimen, which mandates over 100 pills per day and calls for dinner at 11am, requires a level of discipline that makes even the most staunch New Year’s resolution utterly pale in comparison.
His #1 priority, above everything and anything else, is sleep. Johnson has a strict bedtime routine and schedule which requires going to sleep at the same time every night and eating dinner at 11am.
Somehow, Johnson manages to make his perfectly measured meals look appetizing in photos, but apparently he’s fond of blending all these ingredients together into a sort of smoothie or pudding. Sounds efficient, like astronaut food.
He’s turning these recipes and exercise plans into a broader protocol called Blueprint, complete with a website where he sells his own brand of olive oil (a prominent staple of the Blueprint diet) at $60 for two 750ml bottles. He provides a wealth of information on his methodology for free, and recently launched a website that plans to sell an entire product stack beyond olive oil in the near future.
Bryan Johnson believes that his methods help the human body, and he has the data to prove it — it’s like philanthropic entrepreneurship.
Bryan often talks about how he doesn’t trust his own decision making process and has turned over many of the decisions in his life to an algorithm.
Instead of deciding when to eat, sleep, or exercise, Bryan meticulously monitors an array of bio-markers which are tracked by a suite of fitness trackers and high-end medical devices.
This lifestyle is so futuristic it’s effectively alien — attracting an audience of passionate followers and trolls alike.
In the last year, Bryan has been inundated with an ocean of criticism for his eccentric methods; he’s been criticized by everyone from random people on the internet to Elon Musk.
People often describe Bryan’s complexion as vampiric, and he certainly didn’t do himself any favors when he did a controversial multi-generational blood transfusion with his son and father. But he loves to interact with his trolls and seems to revel in the dissenting energy. Not helping the vampire accusations.
Whatever you think about his eccentricities... the results are clear. Bryan Johnson is in absurdly healthy physical shape — and has a taste for discipline usually only exhibited by Olympians (and David Goggins).
Even if the skeptics are proven right, and he’s nothing but a content creator selling
snake olive oil and a diet, Bryan Johnson is doing more than pushing the limits of his endurance in the moment — he’s pushing the limits of his body as far into the future as possible.